Business Bay
Rove HQ
by Irth Development · Business Bay
- Branded Offices
- Modern Design
Introducing Rove HQ at Business Bay, a flagship commercial development by IRTH Development in partnership with Rove Hotels. Situated on Marasi Bay Marina, this cutting-edge tower comprises modular office collections, loft-style premium spaces, and dynamic communal zones. Each office is…
Listed 15 Sept 2025
Off-planSource: developer listing, last verified .
DLD verification pendingOverview
About Rove HQ
Rove HQ is a commercial tower in Business Bay from IRTH Development, built in partnership with Rove Hotels and positioned as a flagship project. It sits on Marasi Bay Marina. Inside are modular office collections, premium loft-style spaces and shared communal zones. Every office comes fully furnished in Rove's corporate style, and tenants can use private courtyards.
Access is via a dedicated private road, and Downtown Dubai, DIFC and Dubai Design District are all a few minutes away. The offices are only part of the offer. Amenities include wellness floors, boutique fitness studios, amphitheatres set up for events, vertical cafés and landscaped gardens, arranged as a single lifestyle-focused ecosystem.
Highlights
Why buyers look at this project
First Hotel-Branded Offices of Their Kind
These are the first offices in Business Bay to carry the Rove brand, which sets the building apart in the local commercial market.
Central Business Bay Address
The tower connects directly to Sheikh Zayed Road and Al Khail Road, with DXB Airport, Downtown Dubai and DIFC a short drive away.
Backed by Established Names
IRTH Development is building the project together with Rove Hotels, a pairing intended to deliver credibility, trust and value over the long term.
Demand for Flexible Office Space
The offices target a growing need in Dubai for furnished, modular commercial space with lifestyle features built in.
Designed for Future Use
A modular layout and integrated smart technology are meant to keep the asset resilient and relevant as needs change.
Views Over Downtown and the Dubai Canal
Offices look out on the waterfront and the city skyline, adding to their prestige and appeal.
Amenities That Support Occupancy
More than 120,000 sq. ft. of amenities, covering dining, wellness and co-working areas, help draw tenants and keep them.
Details
Project details
- Starting Price
- AED 2,650,000
- Payment Plan
- 50/50
- Developer
- Irth Development
- Handover
- 2029
- Bedrooms
- Office
- Location
- Business Bay
- Status
- Off-plan
Gallery
Renders and views
Developer renders and photos as published. Drag or swipe for more.
Amenities
Amenities
Rove HQ provides a wide range of high-quality amenities, each intended to support the demands of modern working life.
- Concierge Service
- Conference Room
- Gym
- Coworking Zone
- Dining Outlets
- Leisure Areas
- Library
- Swimming Pool
- Yoga Studio
- Spa
Payment plan
How the price is paid
50/50
How 50/50 plans workStep 1
During Construction
50%
≈ AED 1,325,000 on the starting price
Step 2
On Handover
50%
≈ AED 1,325,000 on the starting price
A post-handover payment plan may be offered. Speak to our advisors about financing tailored to you.
Amounts are indicative, calculated on the published starting price. The 4% DLD registration fee and admin fees are extra.
Unit types
Units and floor plans
Floor plans are sent on request, with current availability and the exact price list.
Office Studio - From 625 sq. ft.
- Sizes and prices on request
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Office Deluxe - From 1,360 sq. ft.
- Sizes and prices on request
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Office Executive - From 1,986 sq. ft.
- Sizes and prices on request
Request floor planClose
Office Simple Edge - From 1,230 sq. ft.
- Sizes and prices on request
Request floor planClose
Office A La Carte - From 2,700 sq. ft.
- Sizes and prices on request
Request floor planClose
Loft Edge - From 2,050 sq. ft.
- Sizes and prices on request
Request floor planClose
Penthouse Lofts - From 2,183 sq. ft.
- Sizes and prices on request
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Full Floor - Approx. 17,000 sq. ft.
- Sizes and prices on request
Request floor planClose
Location
Business Bay and connectivity
Business Bay is among Dubai's busiest districts, and Rove HQ gives occupiers an address that is both well regarded and practical. The building faces the Dubai Canal and has skyline views towards Burj Khalifa, so it pairs a lively waterfront with a central position. Restaurants, shops and leisure venues of a high standard surround the offices, making it easy to mix work with life outside the office.
Drive times
- Al Khail Road1 min
- Sheikh Zayed Road3 min
- Dubai Design District (d3)5 min
- Downtown Dubai5 min
- DIFC5 min
- Dubai International Airport (DXB)15 min
Drive times as published by the developer, off-peak.
About the area
Business Bay
55 projects listed in Business Bay
Business Bay sits right at the centre of Dubai, running along the Dubai Canal with Downtown and the Burj Khalifa just a few minutes up the road. What started out as the city’s answer to Manhattan has grown into something more interesting: a proper neighbourhood…
All projects in Business BayInvestment
Investment outlook
This off-plan project presents strong investment potential across the UAE, with projected rental yields of 6–8%, long-term capital appreciation, and growing demand from both residents and international investors.
- Projected Rental Yield
- 6–8%
- Potential Capital Appreciation
- 10–15%
- Golden Visa Eligibility Potential
- AED 2M+
- UAE off-plan properties continue to attract strong local and international investor demand.
- Selected communities may offer rental yields of around 6–8%, depending on location and unit type.
- Buyers may benefit from 10–15% potential price growth by handover in high-demand areas.
- Properties from AED 2 million may qualify for UAE Golden Visa eligibility, subject to regulations.
General Dubai market context as published in the developer’s marketing, not a project-specific forecast. Yields depend on the unit, the purchase price and the rent achieved.
Financing
Financing options
- Low Down Payment
- Developer Payment Plans
- Post-Handover Plans
- Mortgage Assistance
- Interest-Free Installments
- Resident & Non-Resident Financing
Developer plans are interest-free by design; bank mortgages for off-plan are usually available from a set construction stage. Our experts can introduce mortgage advisors for residents and non-residents.
About the developer
Irth Development
4 projects listed
Irth Group is a privately held Dubai real estate investment platform founded by the Alshamsi family. Guided by value creation, innovation, trust, and quality, the company develops lifestyle-focused destinations for a new generation of residents and investors. Irth Dubai combines family legacy with an agile approach, selecting central locations and…
All projects by Irth DevelopmentFAQ
Questions buyers ask
What is off-plan property in Dubai?
Off-plan property is a unit purchased directly from the developer before or during construction, typically at a lower entry price and with flexible, milestone-based payment plans.
Can foreigners buy property in Dubai?
Yes. Foreign nationals can buy freehold property with 100% ownership in Dubai's designated freehold areas, with no residency requirement.
What is a payment plan and how does it work?
A payment plan splits the property price into instalments — usually a down payment on booking, staged payments during construction, and a final amount on handover.
What is the UAE Golden Visa and how can real estate qualify?
The Golden Visa is a long-term, renewable UAE residency (up to 10 years). A property investment of AED 2 million or more typically qualifies the owner to apply.
How do I get a mortgage for a Dubai property?
Both residents and non-residents can obtain mortgages from UAE banks, generally financing 50–80% of the value depending on status. Our team can connect you with mortgage advisors.
What is the expected ROI from Dubai off-plan property?
Dubai off-plan typically delivers strong returns — rental yields of around 6–8% plus notable capital appreciation by handover, varying by location and project.
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Enquire
Ask about Rove HQ
Brochure, floor plans, current availability and the exact price list, sent by a real estate expert who answers. Starting price AED 2,650,000, 50/50 plan, handover 2029.
AED 2.65M
50/50 plan · 2029